
Where Strategy Meets Scalable Design
👋 Hi, I’m Beibei — a design leader bridging strategy, systems, and product impact.
With over 15 years of experience across large corporations and entrepreneurial ventures, I specialize in leading product design that bridges vision and execution. My career spans impactful roles at Tencent and Walmart Global Tech, where I’ve delivered large-scale solutions with measurable business outcomes.
As both a 0 to 1 product builder and a contributor to system-level platforms, I bring system thinking and design strategy into every stage of product development—from early problem framing to scalable UX architecture. I often operate as a player-coach design leader—balancing hands-on design with team mentorship, strategy, and cross-functional alignment.
I take joy in sharing what I’ve learned, and I’m equally passionate about discovering what I don’t yet know.

Strategic Systems, Informed by Data
Bridging product strategy, scalable systems, and behavioral insight to drive high-impact design.
0 to 1 Product Design
Defining and delivering early-stage products through structured exploration, iterative refinement, and cross-functional alignment.
System Design & Scale
Bridging product strategy, scalable systems, and behavioral insight to drive high-impact design.
Practice & Passion Projects
Investigating design craft through internal initiatives, system-level experiments, and reflective teaching practice.
Thought Leadership & Publications
Selected writing and knowledge sharing published by Tencent and internal UX communities.
