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Design is a science of art.

Where Strategy Meets Scalable Design

👋 Hi, I’m Beibei —  a design leader bridging strategy, systems, and product impact.

With over 15 years of experience across large corporations and entrepreneurial ventures, I specialize in leading product design that bridges vision and execution. My career spans impactful roles at Tencent and Walmart Global Tech, where I’ve delivered large-scale solutions with measurable business outcomes.

As both a 0 to 1 product builder and a contributor to system-level platforms, I bring system thinking and design strategy into every stage of product development—from early problem framing to scalable UX architecture. I often operate as a player-coach design leader—balancing hands-on design with team mentorship, strategy, and cross-functional alignment.

I take joy in sharing what I’ve learned, and I’m equally passionate about discovering what I don’t yet know.

Strategic Systems, Informed by Data

Bridging product strategy, scalable systems, and behavioral insight to drive high-impact design.

0 to 1 Product Design

Defining and delivering early-stage products through structured exploration, iterative refinement, and cross-functional alignment.

System Design & Scale

Bridging product strategy, scalable systems, and behavioral insight to drive high-impact design.

Thought Leadership & Publications

Selected writing and knowledge sharing published by Tencent and internal UX communities.

 It is my honor to write the chapter — Design is communication.

“A strong UX/Product designer. Beibei is easy to work with, inviting, receptive to feedback, and active in leading discussions on topics of interest. She has a strong point of view, and an eagerness to drive convergence; effectively managing stakeholder expectations, while defending the integrity of the design process.

Over the past 2 years that I have worked with Beibei, I relied on her experience, and her leadership in charting a path for products used by millions, bringing in billions, within a product organization filled with feedback for miles. In particular, Beibei keeps her cool in the face of very complex and convoluted work streams, methodically distilling the root cause, and focusing her efforts and attention there.

Beibei possesses the confidence to know when to fight for her perspective as if she is right, but also listen to others as though she were wrong. This is a skill set that can only come with working with diverse groups of people, who share diverse points of view, over time.

Beibei is a great teammate; she believes in lifting everyone up, and is eager to understand where she can continue to influence important decisions.

I strongly recommend Beibei as an essential perspective in helping take your product, organization, or team to the next level.”

Hope you have an amazing day as you are :)

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